Skincare’s last step, makeup’s first – all in one. Elevate and extend makeup wear with our next generation of primers. New Pure Canvas Primers combine high-performance makeup with efficacious skincare. Powdered by over 85% skincare ingredients, these primers extend makeup wear 12HRs+ and improve the look of skin over time thanks to our Skin Perfecting Complex - an exclusive blend of rose extracts that work to moisturise, protect and smooth.

Our new primers take you one step closer to a flawless face.

"Primers are indispensable – they seal in skincare and protect the skin while preparing the face for makeup." Laura Mercier.

Pure Canvas Illuminating Primer helps to improve and extend the wear of makeup while brightening the complexion to provide natural dimension and light reflection.

Powered by over 85% skincare ingredients, it helps to boost skin's radiance and brightness, improving the look of bare skin.

Benefits:

• 12-Hour Extended Wear: Helps makeup stay vibrant and fresh up to 12 hours*
• Enhances Luminosity: Improves skin radiance and brightness instantly and overtime*
• Evens Dark Spots and Discoloration: 84% of consumers agree this primer helps reduce hyperpigmentation*

*Based on 3-week consumer testing with 30 women using Pure Canvas Primer Illuminating.

Key ingredients:

• Porcelain Flower promotes long-term visible radiance
• Encapsulated luminous pearls provide enhanced light reflection, boosting radiance